One of the most appealing features was wireless gaming which was advertised as a huge improvement over older consoles. Game Boy Advance was revealed in 1999 and was known as AGB or Advanced Game Boy. The main idea was to provide easier and more focused gaming to gamers without sacrificing any space of the device.

GBA has controls located on the left and right sides of the screen while Game Boy has them below the screen. The biggest difference between the GBA and Game Boy were obvious. The GBA was designed by Gwénaël Nicolas more precisely by Curiosity Inc., located in Japan. Many people believe that GBA was designed by Gunpei Yokoi who designed the original Game Boy. The new console is compatible with the games developed for Game Boy Advance. The design was similar but the device was smaller and designed for playing games on the constant go and was aimed for teenagers and children. The next biggest change occurred in 2005 when the company released Game Boy Micro. Nintendo released Game Boy Advance SP in 2003 that solves this issue. The original GBA was basic in design and it did not have illuminated display. GBA is the 6th generation of the handheld console and during its lifespan, it was sold in over 81.5 million units. However, it became available in China late in 2004 and was sold as iQue Game Boy Advance. The GBA hit the markets in 2001 in most parts of the world, with few months' differences. The device is commonly known as GBA and it was developed and manufactured by Nintendo, as Game Boy Color successor. Many gamers know all about Game Boy Advance due to the fact it is one of the most popular, the best-selling and the most desirable handheld consoles of all time.

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